This article will be covering the following points:

  • What is WordPress?
  • How does it work?
  • WordPress is Search Engine friendly!
  • Who uses WordPress? (Who doesn’t?)

The internet gives us access to so much information, it can be difficult to figure out what we really need.  In writing this article,  I’ve tried to filter out some of the noise for you.

Over 25% of all websites on the internet have been built with WordPress.  Today I’ll explain what is so great about WordPress and why it is probably the right choice for you.

***IMPORTANT***

There is a huge difference between WordPress.com and WordPress.org – This article is referring to the open source software for blog and website development at WordPress.org

If you’re reading this with the intent of building your own website and you’re not familiar with WordPress, I strongly recommend getting some professional advice before diving in head-first.

What is WordPress?

In the past WordPress was considered the perfect blogging software.  While this is still true today, it has since grown and developed into a complete CMS (Content Management System).  For most users, this means it is much easier to upload, update and manage the content on your website.

There is a learning curve involved, although WordPress provides a much more user friendly interface than other CMS.  The fact it is so popular also means there is a huge amount of resources and tools available.

How Does it Work?

Think of WordPress as a platform, or a foundation from which to build your website.  Once WordPress is installed, you will need to allocate a Theme.  There are many free themes available, although if you want your website to stand out and you’re not comfortable with coding CSS, PHP, HTML or JavaScript (or you have better things to do with your time) you should consider purchasing a Premium Theme.

Premium Themes offer customer support and have generally been designed with ease-of-use in mind.  Just remember that not all themes are created equal, so choose carefully.

WordPress is Search Engine Friendly!

Getting noticed on Google Search is no simple task.  There are hundreds of factors that determine the actual ranking of your website.  To get the best possible outcome you need to have a platform that is easily understood by search engines.

WordPress, when coupled with a user friendly theme, correct on-page structure and appropriate plugins, can provide excellent search engine visibility.

You still need high quality content and know how to correctly structure your pages.  This means meticulous study of Google best practices, keyword research and a whole lot of effort.

SEO is a delicate and hugely complex field.  It also takes the one thing we all value the most – time.

If you’re looking for a quick and easy path to success, you’re going to be disappointed.

Who uses WordPress?

Perhaps the question should be “Who DOESN”T use WordPress?”.

Countless individuals, small businesses and corporations utilise the power of the WordPress CMS. The reasons for doing so vary as much as each user.

A few examples include:

  • Google
  • Facebook
  • Linkedin
  • eBay
  • Disney
  • Sony
  • About 2 billion more!

What’s your favourite CMS?  Do you have any examples of a situation where WordPress wasn’t the right choice for you or your client?  If you’ve enjoyed reading this article or have anything to add, leave a Comment below.

Pin It on Pinterest

Share This