Social Media is one of the most powerful marketing tools available today. A great way to engage your customers with your business is to market your website via social media. When you add fresh content to your website such as a new blog post or a recent project, send a link to all of your followers.
This encourages engagement, bringing visitors right to your front door. The organic traffic generated is very helpful for SEO also.
Adding a relevant, appealing image to the link has proven to give at least 42% increase on CTR (click through rate). After reading this article, you’ll be able to have complete control over the image that is displayed when you link through Social Media.
Add a Featured Image
Adding a featured image to your page or post is the first step. Choose an image of high quality which is relevant to the topic. I’ll assume you are already logged into your WordPress dashboard and have the image uploaded to your media library.
Now select your post and click “Set featured image” which is displayed on the right hand side. Select the image from your library and set it as the featured image. Hit “Publish”.
This image is now the “face” of your post or page.
The Facebook Debugger Tool
After you’ve published your post, open it in your browser. Copy the URL and paste it into the Facebook Object Debugger Tool.
Bookmark this link for future reference (this link will open in a new window): https://developers.facebook.com/tools/debug/og/object/
Once you’ve pasted in your URL, click on “Fetch new scrape information”. A host of information should be listed including the featured image you set previously. (In the past, the debugger tool has been a little… well, buggy. So I always hit the “Fetch new scrape information” a second time and let it do another crawl, just to be sure.)
Now when you make a Facebook post and enter the target URL, your image will appear below.
The Twitter Card Validator
The Twitter Card Validator works in the exact same fashion as the Facebook Object Debugger Tool. Simply enter the URL into text field under “Card URL” and hit “Preview Card”.
Bookmark the following link: https://cards-dev.twitter.com/validator
I also run the URL through this validator twice, to make sure it works. Since there are strict limits on the amount of characters allowed in a single tweet, it may be a good idea to shorten the URL.
There are a number of ways this can be done, which I look forward to discussing in the future.
There you have it. Now your tweet is much more attractive!
Have you got any tips to increase website traffic? If you’ve enjoyed this article and found it helpful in adding an image to your social links, leave a Comment below.