In 2017 everything is moving fast.  We have grown accustomed to instant gratification and immediate execution of all electronic tasks.  We want it now!  We want it yesterday!  And if we don’t get it from you, we will go somewhere else!

In fact this article published on compares the difference between a fast and slow website to the difference between a BMW and a Toyota.  I’d go one step further and say it’s the difference between a Lamborghini and a Rickshaw.

Step on it Giles, we’ve got products to sell!


Why then are people so complacent regarding their page load speed?  (This applies to many so-called web designers/developers, as well as those trying to build their own website.)

Why is this so low on the priority list?

Your guess is as good as mine, but here are 4 key reasons your Page Load Speed is Vital:

  • Increased conversions
  • Improved User Experience (UX)
  • Google likes fast loading websites
  • Boost your Brand Image and Professional Reputation

If your pages are slow to load there’s a very good chance large image files are to blame.  There are other reasons, but images are always the best place to start.  Be sure to Optimise those images BEFORE you upload them!

Increased Conversions

This is by far the most important result of having fast loading website pages.

Conversions = Sales. Sales = Revenue. Revenue = Dinner on the table, fuel in the car.

Slow loading websites annoy people.  You must assume every visitor to your website has no loyalty, sentimental or emotional connection to you or your brand.  And if they have to wait around for your page to load, they will never get the chance to even consider becoming your customer.

People are not afraid to go elsewhere to get what they want.  You will lose customers if your website takes too long to load.

If you have paid good money for your website, page load speed should be a major concern.

Slow websites sell less than fast loading websites

Nothing says “goodbye and don’t come back again” to your customers quite like a slow loading website

Improved User Experience

A good way to judge User Experience is to put yourself in the position of the customer.  From your own experience you know that waiting for over-sized high resolution images to load on a screen (that has now frozen – so you can’t even close it out) is not fun.

We all have much better things to do with our time!

By providing the best possible User Experience for your website visitors, you greatly increase your chances of conversion.

Cheetah looking back

Seriously Giles.. What are you doing back there dude?

Google likes LOVES Fast Loading Websites

The largest index of websites in the known universe, Google, has made huge advancements in their Search Engine Algorithms.  Their objective is to provide the most relevant and useful information to their visitors. Page load speed has at least 5% influence on the actual ranking of your website on the Google index.

By having a fast loading website you are giving yourself a 5% better chance of ranking higher.  When it comes to SEO, every little bit counts.  So it makes sense you would want to have the scales tipping in your favour, rather than against you.

Boost your Brand Image and Professional Reputation

All of the points mentioned above will go a long way to boosting the online professionalism, reputation and image of your brand.  If your website is used to advertise, promote and showcase your business, it needs to be designed to meet your customers expectations.

Your customers expect to have the content on your website load instantly.

In today’s competitive world, it makes sense to do everything within your power to turn your website visitors into customers.

Have you ever had a bad experience with a slow loading website?  If you enjoyed this article, learned something or have any stories you’d like to share, leave a Comment below.

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