So you need a website, but you’re on a tight budget. That’s understandable. In today’s economic climate even the big guns of the corporate world are cutting costs wherever they can. One place all successful companies will not ever consider cost cutting however, is in their online presence and digital marketing.
This is because they understand the key to success in the modern world revolves around the internet. They understand that their brand is the most powerful asset they have. They respect the skill, knowledge and experience of the professionals with whom their brand is entrusted.
Businesses that trade exclusively through a store front still need to have a solid digital presence to be able to compete in the 21st Century. That’s just how it is.
Building your own site, or having a friend do it for you seems like a feasible solution. After all, it’s only a matter of downloading a WordPress theme or installing a page builder and adding the content, right?
Or is it?
Sure, you may be able to eventually work out the WordPress interface, install a few plugins and publish a site that looks OK. But having a website that looks OK is only one very small part of an extremely complex being.
Here’s a few questions to ask yourself (or your friend) before building your website:
- What is W3C?
- Do you even know what those things are?
- Are you willing to devote thousands (possibly hundreds of thousands) of hours studying these languages?
- Do you have the ability to modify a plugin or make changes to the core?
- Have you ever been the Administrator of a server?
- Do you know what a server is?
- Can you confidently modify DNS, MX and NameServers?
- What’s an “A” record and how does it work?
- Do you know how to keep a website secure?
- Can you explain what a database is and how it works?
- Have you ever modified a database?
- What will you do if you (or your friend) get hacked?
- Do you understand Search Engine Optimisation?
- Have you the ability to navigate and negotiate the 200+ factors that Google uses to rank a website?
- Who ya gonna call when something goes wrong? (Ghostbusters ain’t gonna help!)
THIS LIST COULD GO ON FOR PAGES, BUT I NEED YOU TO STAY AWAKE!
If any of these questions confused you (or bored you), please do not try to build your own website. Tell your friend to focus on their knitting, or sunbathing or whatever it is they usually do. Having a poorly structured website (even one that looks ok) will bring absolutely no benefit to your business and most likely cause your brand more harm than good.
Would you build your own house? Would you build your own car? What if you have a friend who knows how to weld and owns a set of spanners, would you ask them to build you a car?
Would you build your own espresso coffee machine? It’s just boiling water under pressure, can’t be that hard, can it? Ever had a wisdom tooth that needed pulling? Joe Bloggs down the road has a pair of multi-grips, just call him!
Your website is an asset to your business and should be treated as such. A Professional Web Designer should understand all of the intricate details and goings on behind the scenes of your website. And they should charge you accordingly.
You’re simply paying them for their time, the value of their knowledge, skills, experience, tools and resources – just like you pay any other professional to do any other job!
Feel free to leave a comment below 🙂