Let’s begin with a hypothetical situation. After doing all of the necessary research, you’ve decided WordPress is the right choice for you. You build a beautiful website. Your website has clear navigation, it looks amazing and everything is in order SEO wise.
Some months go by and you realize your website is still not ranking on Google Search. What’s the problem?
The answer, most likely, is that you’re website is lacking something search engines and other visitors crave when they stop by.
Adding fresh, relevant content to your website (on a consistent basis) is crucial. This is what establishes you as an authority in your particular niche. Websites that have little to no written content are pushed to the very bottom of the pile.
Information is what visitors seek, so it makes sense that the more relevant information you can provide, the more authority your website will have.
Website Authority Explained
Let’s say you went to the library, seeking some information and there were only 3 books sitting on a shelf. What would you do? Chances are you’d turn around and head to another library that had more information available.
Even if the 3 books sitting on the shelf had the exact information you needed. The fact they are sitting all alone – in a place you’d expect thousands of books – gives the impression that this place lacks information. This library lacks authority.
Therefore when you add high quality, relevant content to your website, you are increasing your website authority.
How? Add a Blog or Portfolio
Thanks to the power of WordPress, you can add a blog to your website quite easily. With a little practice you will be publishing high quality, relevant articles about the topic you specialise in.
Most WordPress themes allow Portfolio or Project posts to be published in much the same fashion as a blog.
Either of these options work well. However if you really want to maximise the authority of your website you would utilise both options. It comes down to how hungry you are for success and whether you’re willing to do the work required in order to achieve it.
How long should my posts be?
Google doesn’t like giving out too much information about their algorithms. They do give hints though. Their guidelines hint at a length of 2000 words per article to gain maximum authority. This is quite a lot of information and for many who lack the available time, simply too much.
To meet the expectations of your visitors, most articles should be around 500 words in length. Anything less than 300 words and you’re wasting your time (and theirs).
If this seems like too much work, think about it from the perspective of a visitor to your site.
500 words doesn’t take very long to read and a good amount of information can be transferred (leaving just enough suspense/curiosity/intrigue to want to find out more). After you’ve posted a few articles, if you truly love what you do, there’s a good chance you’ll struggle to keep your word count down!
FYI – This article is exactly 500 words in length.
Do you have a blog? What are your tips to engaging your visitors and encouraging website traffic? If you’ve enjoyed reading this article or have anything to add, leave a Comment below.