I love it when people build their own websites. And I’m not even joking, I really do.
Why? Because most people either:
- Don’t know what they’re doing
- Don’t realise how much time and effort is required for such a project
- Have fallen victim to misinformation from those who spruik easy, instant, free (or low cost) solutions
- Realise how hard it is, give up and hire a professional
Which results in more business for me – YAY!
Easy, Instant, Free
If it sounds too good to be true, that’s because it is.
There is a plethora of website builders out there.
While it may be tempting to think of building your own website as a cheap solution to getting your business online, the reality (and the results) are usually quite the opposite.
If you’ve done any research into building your own website, you’re probably now inundated with companies that advertise free or low-cost services.
You may have even been drawn into attending seminars, workshops or conferences offering something similar. Sounds good, right?
Well, there’s a catch.
There is no such thing as a free website.
There may be a free trial, quickly followed by excessive monthly charges just to keep your site live. Or you end up with a sub-domain on the hosting companies website, which actually works against your Search Engine ranking, while significantly boosting the hosting company’s SEO.
You will also encounter other hidden costs.
For example, if you want to add basic functionality or extra features, be prepared to pay for them – through your teeth.
If you needed surgery and the Pharmacy was giving away free scalpels – would you try to do it yourself?
Making it Your Own Dogs Breakfast
You want to make a good first impression. You want your business to stand out from your competitors. You want to turn website visitors into customers.
Cookie-cutter, self-build sites often lack basic functionality. They are also very difficult to customise (unless you know how to code, in which case you probably won’t be reading this).
With extremely limited options for customising and enhancing the appearance, your free website will most likely end up looking like a dogs breakfast.
My Google obsession began back around the year 2000. Not once have I ever seen a website that ranks on Page 1 of Google Search that was built with Wix, Weebly or any other “free” platform.
These only hinder SEO (Search Engine Optimisation). Your self-built site will effectively render your business invisible online. Even if your website does include SEO options, you will need to get your head around it (there are over 200 factors that determine how your website ranks on Google).
After 18 years, I’m still learning.
Which allows me to transition perfectly into my next point:
The Learning Curve
Be prepared to sacrifice the most valuable thing we have, both as humans and business owners.
The truth is that most people struggle to understand the absolute basics. Uploading an image or changing text is too difficult for many.
This is not your fault. You’ve invested your time and energy into doing what you do.
You’re going to have to sacrifice a whole lot of hours (think hundreds, possibly thousands) if you want to get a handle on even the basics of website design, copy writing, maximising conversions, sales funnels, performance optimisation, maintenance, server administration, social media integration (this list could go on forever).
The choice is simple.
You either take the time to learn it, or pay someone to do it
At the end of the day, building and maintaining a successful website requires a wide range of skills.
Do you realistically have the time to become an expert at everything that’s involved?
Leave a Comment below if you have any questions, or anything to add.